Who To Follow – October 2015

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Here are this month’s accounts to follow on Twitter, Instagram and Snapchat. Click the images to follow the featured Twitter and Instagram accounts. For Snapchat, open the app and scan the Snapcode to add the user automatically. Add any submissions for next month in the comments section! [platforms] [platform name=”instagram” background=”#4867aa”][/platform] [platform name=”twitter” background=”#3cf”][/platform] [platform […]

The funniest people to follow on Social Media

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Looking for a funny face to follow on Facebook? All you need is a hilarious video or picture to pop up in your Instagram or Snapchat for your mood to go from 🙁 to 🙂 instantly! Thanks to social media, people flowing with personality can let their colors show. Here are a few of our favorite online personalities on […]

Snapchat Advertising: Is the Cost Worth the Impressions?

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Every business is constantly looking to stay ahead of the game. This is especially important, if not necessary, in the ever changing technology industry – specifically within the realm of social media. When discussing social media trends of the younger generation, Snapchat generally comes to the forefront of our minds. Throughout the years that the […]

The Fear of Being Ignored on Social Media

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Social media is incorporated into our everyday lives. We bring real social interactions to a halt to pause for an Instagram post (“everyone hurry up and like it!”). We stop dead in our tracks to record a Snapchat of anything even slightly out of the ordinary. Just today I caught myself withdrawing from a face-to-face, […]

Social Media Brand Fail: Shell Instagram

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Everyone may be on social media, but that doesn’t mean every brand should. Royal Dutch Shell, commonly referred to as Shell, shares Instagram photos that align with the companies mission of “manufacturing and supplying oil products and services that satisfy the needs of our customers.” And somehow the brand thought it was a good idea to create […]

Five D-List Celebrities with Better Engagement Than Kim Kardashian

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Kim Kardashian may be the Queen of Instagram, but every royal needs perspective. As the most-followed Instagram user, @KimKardashian shares selfies with 47 million users. Of course it comes with its perks: her Instagrams make news headlines and she’s a recommended person to follow for any new Instagram user. But the sign of a successful social media platform must […]

The Surprising Reason Why Kylie Jenner’s App Outranks Her Sisters’

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On Tuesday, Kim, Khloe, Kylie and Kendall released their new websites and apps in SoHo, New York City. Fans and curious spectators have since downloaded the apps wondering about the written content, exclusive photos, personal videos and app interface. Yet, Kylie Jenner’s app is the only one that soared to the top of Apple’s Top […]

Rap Lyrics on Old Paintings Make Hilarious Instagrams

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Becoming “instafamous” takes invention and dedication. Generally, comedy and parody accounts have the most success as it’s naturally engaging and shareable. However, these fan-favorite accounts are becoming more predictable with recycled jokes and memes. Just look at the Fat Jewish account, which mostly posts regrams now. People looking for humor on Instagram should be excited about original, creative […]

Social Media Brand Fail: Netflix

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Netflix is all over social media. Whether talking about their latest “Netflix binge” or talking specifically about a favorite Netflix show, fans create a lot of buzz about the online streaming service. While many companies would love to capitalize on brand ambassadors promoting their services, Netflix misses the chance to engage with customers on Facebook. However, where the Netflix […]

The Best Free the Nipple Instagram Photos

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Hell hath no fury like a woman in 2015 facing Shakespearean double standards. Both Facebook and Instagram have been challenged by activists for their strict no-female nipple policies. Ands so, the Free the Nipple campaign has picked up considerable speed and coverage thanks to social media. While photos of female nipples in the context of […]

Bye Felipe Instagram Revenges Men

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Fool me once, shame on you. Fool me twice, you’re going on the Bye Felipe Instagram. The Bye Felipe Instagram account acts as a hub to embarrass rude guys on the Internet. The account, created just over 10 months ago, makes a space for woman to share their harassment experiences and laugh at them as a community. And […]

Brand Fails: McDonald’s Instagram

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Instagram boasts 300 million monthly active users engaging with 70 million photos per day. The platform’s popularity attracts brands from local “mom and pop” shops to the top of the Forbes 500 list. However, it’s misleading to measure social media success by the number of followers and number of likes. At first glance, McDonald’s account […]

Best Posts from the Beige Cardigan Instagram

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The beige cardigan Instagram account, operated by Jessica Anteby, has more than 1.2 million followers. The self-proclaimed “MemeGod,” who also shares many text-based posts, averages about 50K likes. Although the page looks random, Anteby knows her audience. Judging by the content, the key demographic seems to range from college students to young adults. Most pictures poke fun […]

What Makes a Successful Kickstarter or Indiegogo Campaign?

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Dreaming of surpassing a Kickstarter goal by thousands of dollars? It’s possible — there have been many campaigns that have caught fire on Kickstarter, raising several percent above their original goals. So, what makes a campaign extra successful? We take a look at specific details that can bring a campaign over the top. 1. Strong […]

Snapchat Infographic: 2015 and 2016 Social Media Fun Facts

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Last year’s fasting growing social network keeps getting bigger. Since its beginnings four years ago, Snapchat has expanded the platform to not only disappearing photos, but also Live stories, Snapcash, and Discover. With advertising options ranging from geofilters to video ads on Discover, the app has benefited multiple industries while maintaining a loyal following. A […]