Will “Facebook at Work” mode Ever Take Off?
As you are well aware, Facebook, the largest social network, offers a variety of options to its users while online. You can write on someone’s wall, send a message or chat with them via the chat interface that can be found on the lower right corner. In the same manner, you can see who is online and who isn’t. However, the challenge has always been how to use Facebook while working without being disturbed. That is why Facebook launched Facebook at Work Mode, which is actually an app that will be used by professional users… huh? Yep, you heard that right.
The app is now available via app stores to select partners who will test the app. If you don’t know what this is all about, the app looks just like the standard Facebook—it contains massing tools, Newsfeed and groups—where you can login and out using your regular Facebook credentials.
However, the main difference lies in the data. The app will have your professional data completely split off from your personal data and Facebook won’t interfere with the data. Thus, Facebook at work mode will act like LinkedIn where it will focus only on connecting with workers and posting work related data. Effectually, Facebook at Work Mode will compete with LinkedIn, Yammer and Jive.
The social network giant hopes to get most of its income from corporate subscriptions just like LinkedIn does. The general feeling is that Facebook already has a strong following that will drive up the sales. Already, there has been a strong indication that this will be a success story with Credit Suisse predicting more strong growth in the first quarter. However, there are those who feel that Facebook might not make any headway with this with most people having embraced LinkedIn as the established platform for professional connection. So playing a catch up game might be insurmountable.