What PR firm do you recommend with mobile experience
I’d very much welcome your suggestions for public relations firms (and/or individuals) working in the mobile space.
The reason I ask is that I’m trying to put a reasonably comprehensive list together.
Every week I get emails from people asking for suggestions for companies to meet. I have got my favourites (some of whom I list below), but I’d like to actually publish a list.
I get the impression from a lot of the enquiries that they’re pretty urgent. So when I respond days later by email, I often worry that I’m not fast enough — hence my intent to create a list.
Googling “Mobile PR” or “mobile public relations” or “wireless public relations” will yield you a few results I’m sure. But there are a ton more agencies out there. Many of the best aren’t actually dedicated to mobile, but instead are “tech focused” with a mobile practice or specialism.
Here, then, is my first attempt at a list. These are the agencies that are front of mind at the moment. It’s not comprehensive nor is it in alphabetical order yet but it is now in alphabetical order.
Where I’ve written an opinion, it’s just mine and based usually on my experience interacting with the company from the other end (i.e. the blogger end). (Please make up your own mind!)
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As far as I’m aware, they’re the digital focused section of Hotwire. Capable, proven, competent people. They routinely represent some big players.
Good resources, very professional. I’m just beginning to get to know them. They represent some behemoths. Think Microsoft Windows, Truphone.
Recently established, one of their key experts is Neil Robertson. He’s well known around the London tech scene as a highly capable PR professional… but also someone who lives and breathes mobile technology. Don’t underestimate how important it is to be represented by someone who actually cares about the stuff (and who’s already tried your five competitors, not because you were coming in for a pitch, but because he was curious).
Hotwire Public Relations
If you’ve hired Hotwire you’re making a statement that a) you’ve got a lot of cash and b) you’re serious about what you’re doing. Excellent capabilities and as a blogger I really appreciate the resources they can offer their clients. I’ve been on quite a few press trips with them and they are simply brilliant at managing them.
Patrick Smith, the super genius connected telecoms chap runs this boutique player. Expect attentive and personal service, along with honest perspective — the kind can add zeros to your valuation if you pay attention. The Joshua PR team will go to the ends of the earth for you.
I know them best for representing Qualcomm and WeDo Technologies. They are super professional and responsive. I’ve been on a few press trips that they’ve arranged and their attention to detail and tenacity to help you get things done is always impressive.
Likewise I’m still getting to know them. Nokia’s agency in the UK. Very professional.
Run by the always calm and collected Martin Smith, you can usually find him with one foot in Europe and the other foot in the Valley. Particularly useful if you’re in the market for telecoms PR in the San Francisco area, with a UK/European heritage and capability.
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I’ll add a few more shortly. Any suggestions