This week’s featured Vine video is a little different – usually we stick to representing the smaller, awesome social media community members – but brands make an impact on these platforms! Last night, Dunkin’ Donuts premiered their first TV ad made entirely from a single Vine—Twitter’s six-second video App. It’s really impressive how far social media has taken brands!
“We think a billboard using Vine is dramatically more engaging than a standard billboard with a corporate logo on it,” said Scott Hudler, vp of global consumer engagement, Dunkin’ Brands. “Everyone is multitasking while watching TV with their phone, tablet or laptop. A lot of times, the content on their mobile device is not related to their TV shows. We want to make sure we’re supporting our TV investment with social media that’s [relevant]. It’s our job to make sure that it’s tied together to drive consumer engagement.”
Will your six second video make it to our Vine video of the week posts? Share your videos with us at Growing Social Media!
Vine is now available for the Amazon Kindle Fire! Get it here.