Video On Instagram!

By G+ Author: KJ Mason.

Instagram, the immensely popular photo-sharing app that was acquired by Facebook in a $1 billion deal last year, is not just for photos anymore.

At a press event at Facebook’s Menlo Park headquarters, Instagram’s co-founder and CEO Kevin Systrom debuted a new feature called video capabilities called, simply, “Video On Instagram” which lets you create 15-second videos.

Instagram co-founder Kevin Systrom has said in the past that video could be in Instagram’s future, but has stressed that video adds challenges that are not presented by photos. In an interview with the Verge last fall, Systrom was asked why video-sharing apps haven’t taken off in the same way that photo-sharing apps have.

He said: “I think it’s a combination of data speed limitations and the time it takes to watch a video. Videos are a very difficult medium to be good at, and also a difficult medium to consume quickly.”

This is also a clear move that pits Facebook more firmly against Twitter, which acquired its own short-form video sharing app called Vine last year. According to TechCrunch, this morning Vine went on the offense, announcing a slate of new features.

 

Systrom adds:

Over the past two and a half years, Instagram has become a community where you can capture and share the world’s moments simply and beautifully. Some moments, however, need more than a static image to come to life. Until now these stories have been missing from Instagram.

Today, we’re thrilled to introduce Video on Instagram and bring you another way to share your stories. When you go to take a photo on Instagram, you’ll now see a movie camera icon. Tap it to enter video mode, where you can take up to fifteen seconds of video through the Instagram camera.

You’ll also find that we’ve added thirteen filters built specifically for video so you can keep sharing beautiful content on Instagram. When you post a video, you’ll also be able to select your favorite scene from what you’ve recorded as your cover image so your videos are beautiful even when they’re not playing.

We’re excited to see what the community will bring to video, whether it’s your local cafe showing you just how they made your latte art this morning or an Instagrammer on the other side of the world taking you on a tour of their city, a mother sharing her joys in parenting as her children laugh and play or your favorite athlete taking youbehind the scenes.

So what does this mean for your content? Nothing’s different from photos. We’re still committed to making sure you have control over all of your content. Only the people who you let see your photos will be able to see your videos. And as with photos, you own your videos. You can learn more about Video on Instagram—including our new Cinema feature—by visiting the Instagram Help Center.

We can’t wait to see what you’ll create.

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