Using Social Media in B2B Industries
By G+ Author: Erin Washington.
So by now businesses should realize just how important social media can be to a company, but before you dive in you need to get your ducks in a row – to make sure you’re closer to the infamous Oreo blackout tweet than the Burger King twitter account hack.
1. Does the company culture support social media?
You’d be surprised how much easier it is to create an effective social media strategy when the entire company supports social, not just the marketing department. If your company bans the use of all social media throughout the day then you might feel some office tension as your marketing department sits on Instagram and Twitter while the rest of the office stares at spreadsheets and emails.
2. Will there be executive support?
Without executive support, the strategy is doomed to fail – how do you pitch the benefits of 140 characters to someone who doesn’t even use it personally?
3. Train your employees!
Make sure no-one is left behind, that way you’ll not only be able to streamline the process but people will be informed of the reasons for using social media and you’re less likely to have any ‘rogue’ employees.
4. Use Social Tools.
Social Tools not only give more in depth analytics than the individual sites but also centralize the sharing process. Knowledge and use-of these social tools will make information gathering much more efficient.