- We are providing a new mobile app analytics solution, solving the problem that there is currently no single repository to understand end-to-end value of mobile app users. This is supported by a more powerful mobile SDK (v2.0) that is easy to implement.
- Understanding app performance holistically through acquisition, engagement and outcome is critical to improve mobile app results, optimize user engagement and increase revenue generated. Our new reports show the entire lifecycle.
- App developers and brands can make better, more comprehensive data-driven decisions for mobile investments with better reports. For example, marketers can optimize their mobile programs to improve ROI and app developers can improve in-app engagement.
Though we call it “Version 2,” the truth is that we didn’t just “upgrade” our original platform. We decided to rebuild the whole thing from scratch. Our team at Google Analytics has reimagined mobile app analytics and have created a brand new experience tailored specifically for mobile app developers, providing reports on the data you care most about, in the language you understand. In addition, we also completely rebuilt our Android and iOS SDKs to be even more lightweight, efficient, and faster.