With social media, we tend to think of the basics like sharing text, photos and videos. But when Waze incorporated social media basics- like following options, real time updates and location tools- to its GPS services, the social app and its users are “outsmarting traffic, together.”
The Waze community eases travel pains by sharing information from their smartphone. As Waze explains, “After typing in their destination address, users just drive with the app open on their phone to passively contribute traffic and other road data, but they can also take a more active role by sharing road reports on accidents, police traps, or any other hazards along the way, helping to give other users in the area a ‘heads-up’ about what’s to come.” Waze hands-free options makes the ability to update Waze safer for drivers traveling alone.
To avoid texting or calling updates, Waze allows drivers to share their routes. This allows someone to follow your location on a live map and receive automatic messages with estimated arrival time updates.
When friends on the app are traveling to the same location they can track everyone’s location, a perfect feature with holiday parties approaching. In a Mario Kart style map screen, you can even see the order people will arrive to the destination. By syncing Waze with Facebook, users can arrange pick up location and times or view live statuses for other friends arriving at the same event. Waze recommends connecting with Twitter and Foursquare to encourage meet ups. A gamification element also distinguishes this GPS app from others. For example, after driving 100 miles, users can unlock avatars (known as moods) to use as their map icon.
Waze prides itself as a community forward company. Not only does the company rely on users for updates, but also incorporates their unique ideas. For example, in October Waze was approached by customer ObritC to raise awareness for breast cancer by showing pink ribbons at screening locations in the U.S. where people can receive examinations. Waze continues to update and add features in order to convenience and interest users.
As the world turns away from traditional methods of information, like AM traffic reports, the tech savvy entrepreneurs look to serve our needs through existing habits. How else can we use social media techniques to make our lives more convenient? Will you wave by traffic with Waze?