Toyota Accelerates PR With SHIFT Communications

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A few weeks ago I hinted cryptically that I’d have big news to share. Did I say “big”  I meant BIG.  Here’s the official language from today’s press release:

SAN FRANCISCO, CA(Marketwire Feb 14, 2013) SHIFT Communications today announced that Toyota has selected the award-winning firm as its primary PR agency in the Northeast Region, which includes New York, New England, Washington, D.C., and the mid-Atlantic states. The firm will also play a lead role in strategic planning for the brand; driving earned media nationally with mainstream and social media outlets; and highlighting the motor company’s philanthropic and community relations programs.

SHIFT was selected following a competitive agency review conducted by Toyota’s corporate communications team. The account will be serviced out of SHIFT’s San Francisco office, with regional support from its Boston and New York offices.

“Throughout our agency selection process, the SHIFT team impressed us with their innovative thinking, creativity and responsiveness,” said Steven Curtis, corporate manager, corporate communications at Toyota Motor North America, Inc. “SHIFT clearly understands the new PR model of earned, owned and paid media and we’re excited to begin our partnership.”

“Toyota is a brand with deep roots in innovation,” said Todd Defren, CEO of SHIFT Communications. “That forward-thinking mindset is incredibly synergistic with SHIFT’s approach and we look forward to working closely with the team at Toyota to bring that same level of innovation to its communications.”

I can think of no sweeter Valentine’s Day gift for the staff at SHIFT.  Let’s face it, as a mid-sized agency we tend to be the underdog when presented with such opportunities, so victories like this are a validation of the hard work our team puts in each day to make sure we deserve to bring home the laurels now and then.

I’d also like to take this opportunity to thank the leadership in Toyota’s communications team for their trust, advocacy and partnership. It’s already been a great ride and I am incredibly optimistic about what we can do together!

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Check out the original source here.



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