The One Rule for LinkedIn

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LinkedIn users vary. There are those that log in every day, like recruiters or head hunters. Then, there are those that only log in when they need something, like a new job or a new connection. But every LinkedIn user should follow one simple rule: update your LinkedIn every six months. It’s easy to get swept up in other people’s profiles, but don’t forget to give your own profile a top-level review at least twice a year.

When it’s time to update your LinkedIn, here are the first things to start with:

  1. Current job: make sure that your current job and position are updated, as this is the information clearly highlighted and sought-after on LinkedIn.
  2. Contact information: in your introduction, do you list the best way to get in touch with you? Is this updated?
  3. Sample work: in six months, many projects can arise. Make sure you are updating your bullets below your job description, as well as attaching applicable work samples/visuals when appropriate.
  4. Connections: who have you met in the last six months? Reach out to them with a custom LinkedIn connection request. Go through LinkedIn’s prompted connections, as well as explore your email for quick reminders.
  5. Highlights: Take a step back. Are you highlight the most impressive projects and responsibilities? Do you exemplify range as well as expertise? Think about where you are and where you are going. Does that come through in your LinkedIn profile?
  6. Password: LinkedIn has had its security flaws, and you don’t want to be a target. Update your password to be on the safe side of any cyber attacks.

 

Similar to a resume, the longer you wait the harder it is to update. With regular six month updates, you won’t have to spend hours updating years of changes. And if you’re in need of more than just a content refresh, visit our article on LinkedIn must-haves.

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