Re-Thinking Your Survey Research – Asking the Right Questions

rethinking your survey research asking the right questions sotn 0

In this first part of a series on doing measurement that matters, I’ve been focusing on one of my main themes this year to Semphonic’s clients – that it’s time to fundamentally re-think Voice of Customer and customer research programs. I started the series with a look at how the 2012 Obama campaign broke from […]