Snapchat Marketing Statistics [Infographic]

snapchat marketing, snapchat, social media, strategy, tactics,

Snapchat marketing is now a reality, much to the surprise of industry professionals. When the app first arrived on the social media scene in 2013, it was pegged for fad-failure. Less than four years later, Snapchat has gone from a single-use image sharing service to a multi-faceted messenger and news delivery platform. This breeds room for […]

6 Essentials of Successful Social Media Marketing Strategy

One of the most cost-effective, yet solid techniques to increase visits to your website is quality social media marketing. Almost 90% of the global population uses social media in their everyday lives, hence, it’s a great place to increase your visibility and subsequently generate leads. Some of the most popular social media sites that you […]

#MyAmex Instagram Campaign generated 10 million Instagram impressions

American Express experimented with an interesting concept when they decided to try to hand over their Instagram account to other Instagrammers to see if they could inspire a buzz. The #MyAmex campaign seems to have increased engagement by 23% through this 2 week campaign. The selected Instagrammers posted a series of photos illustrating how AmEx […]

Social Media Trends to watch in 2015

Happy New Year! What will 2015 hold for social media? Here’s what the thought leaders in the industry believe the trends to look out for are! Social media marketers will be dealing with similar problems as they’ve faced in the past, it’s still all about making the most out of marketing opportunities on social media, […]

Attention marketers: make the most out of social media posts

It’s time to get creative about the ways you can reach out to people when social media imposes restrictions upon you. Here are 5 examples of how marketers are winning at social media according to Garrett Sloane from Adweek: 1. Selling on Facebook, Pinterest and Twitter A company named Zantler launched Shoppost which enables Amazon Webstore […]

Luxury brands reluctant towards social media

When platforms such as Facebook and Twitter were first launched, many marketers leap at the opportunity to reach the masses, whereas luxury brands chose to remain niche and elite. However, with social media becoming a key player in marketing, some of these luxury brands are beginning to see the value. Chanel has been on Twitter […]

Help fight Ebola with Facebook

Facebook announced this new initiative that hopes will encourage people to donate in order to help tackle the current Ebola outbreak. You will see the message on the top of their news feed asking for donations to several organizations that are there to help with the Ebola outbreak. Some of these include Red Cross, Save […]

Engage 2013

Socialbakers is a company offering monitoring and tracking tools for analysis of social networks that are used for comparing social media stats and metrics. The company is founded 5 years ago by Jan Rezab, CEO of Socialbakers. On Thursday 11/21 was a great event organised by Socialbakers. This event Engage 2013 took place in the Manhattan Center in New York. My […]

Manage your online presence!

The Internet is ageless and continues far beyond the limits that you might like. In other words, what you write today may haunt you in the future. Avoid the pitfalls of social media!

Social Media Customer Service!

With social media adoption growing daily, so are the numbers of consumers using social media to reach out to brands when they have a problem. Whether it’s Facebook or Twitter, a complex problem, or one that can be solved in 2 minutes it’s important to be prepared.

Google Plus Author Attribution and Embedded Posts

Last week Google announced the introduction of two new, amazing features to their Google plus social media platform – Author Attribution and Embedded posts. Author Attribution Google Plus has further integrated with Google’s Authorship Program – where an author’s profile picture shows up next to their articles/posts in search. With the new author attribution you […]