On national food and beverage holidays, brands look to communicate with fans over social media to celebrate their products. On September 29, people woke up with a cup of joe while reading countless social media posts recognizing National Coffee Day. America’s two largest coffee giants, Starbucks and Dunkin’ Donuts, utilized different strategies and platforms. Coffee […]
Remember our article about the Tweet-A-Coffee a few months ago? An analysis of the campaign, after 6 months, has shown that it was another one of Starbuck’s hits! The major coffee brand has always been very “avant-garde” with its social media presence and campaigns, and they’ve done it again! The “Tweet-a-Coffee” campaign made it easy […]
via Mashable Coffee giant Starbucks is launching Tweet-a-Coffee, a beta program that lets you buy a $5 gift card for friend via Twitter. The steps are simple; Sync your Starbucks account to Twitter here Link a Credit Card to your account Send a tweet to @tweetacoffee, including the Twitter handle of the intended recipient The […]
We recently discussed how Oreo was a successful brand to reach out via Social Media. Well, Oreo is on top of its’ game still – but other brands followed in regards to the birth of the royal baby in the UK.