The State of Social Media: 2015 Stats & Updates You Should Know

Social Media Stats 2015

With billions of dollars (and not to mention billions of users) flowing in and out of social media companies, keeping up with the relevant social media trends is important for everyone, especially as the apps increasingly become ubiquitous parts of our lives. Which app is growing the most, which has become totally uncool, and what […]

Is Facebook in Decline?

Facebook in the decline

You’ve probably had a few friends that would describe themselves as “Facebook addicts.” Maybe you are a “Facebook addict” yourself. But looking back at trends from 2015, it appears that the social media platform has actually been declining in actively participating users, and is feeling the pressure from other rapidly growing social apps.   According […]

The Anonymity Factor in Apps for College Students

Anonymous apps prove to be popular with the college crowd. There’s Yik Yak, a location-based app, that acts as a forum where students can post text and receive up and down votes. Then Whisper also targets college students with a platform where users can post their secrets on pictures with anonymity. These apps target a […]

Goodbye Ello: Why the Anti-Facebook will Fail

When Ello launched as an anti-Facebook, people responded with enthusiasm and the media buzzed with anticipation. But just a few months later, Ello remains in beta with interest lagging behind. With an ad-free experience as Ello’s distinguishing touch will it really be able to break into the social media world? The seven creators promise that […]

Social Media Marketing and B2B in 2014

Social Media facilitates customer acquisition and retention. A good social media marketing strategy promotes credibility and professionalism of the brand. It also offers tremendous potential for networking. In 2013 Social media returned incredible benefits for B2B. So, armed with facts and figures from studies conducted over the past year, we’ve decided to update our 2013 […]

Social Media Trends in 2014

With the new year just around the corner, we want to give you a glimpse into the most notable social media trends that are going to take place in 2014!