Tagged: social media strategy

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Upload Facebook Video: Tips and Tricks for Engagement

Video viewership is growing by leaps, as more people are watching video on Facebook. According to Tech Crunch, there are 8 billion average daily video views from 500 million users on Facebook. Moreover, as we can...

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Buffer vs Hootsuite: Who to Trust with Scheduling Strategy

Social media strategy involves various components including text, visuals and hashtags. But even with the perfect combination of all three, engagement can lag behind expectation. That’s when automated tools can help. Scheduling content can...

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Shoppers Against Black Friday Unite on Twitter

With Black Friday approaching, both businesses and consumers prepare for bargains. While some shoppers create lists of which products to buy and stores to visit, other Americans with anti Black Friday sentiment plan their boycott behavior. In fact, consumers...

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Social Media Brand Fail: Shell Instagram

Everyone may be on social media, but that doesn’t mean every brand should. Royal Dutch Shell, commonly referred to as Shell, shares Instagram photos that align with the companies mission of “manufacturing and supplying oil products...

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Rap Lyrics on Old Paintings Make Hilarious Instagrams

Becoming “instafamous” takes invention and dedication. Generally, comedy and parody accounts have the most success as it’s naturally engaging and shareable. However, these fan-favorite accounts are becoming more predictable with recycled jokes and memes. Just look...

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Social Media Brand Fail: Netflix

Netflix is all over social media. Whether talking about their latest “Netflix binge” or talking specifically about a favorite Netflix show, fans create a lot of buzz about the online streaming service. While many...

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Surprising Ways Celebrities Use Social Media

It’s common knowledge that social media platforms provide two-way communication between celebrities and their fans. Katy Perry tweets to 65.8 million followers and Kim Kardashian shares Instagram pictures to 26.9 million followers. While celebrities...

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Brands focus on #Blizzardof2015 Social Media strategies

Brands are wasting little time tweeting around #Blizzardof2015 and #Snowmageddon2015, two hashtags already trending nationally. Toyota and GoToMyPC, a mobile app, are buying promoted Tweets around the hashtag, while DiGiorno, Red Vines and Banana Republic...

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Spotify’s Hashtag Begs for Taylor Swift’s Return

This week, Taylor Swift pulled her music from Spotify, an online music streaming service. Rather than following Swift’s signature breakup move by writing a song, Spotify created a hashtag. With #justsayyes, Spotify’s social media strategy...