Starbucks and Dunkin’ Donuts Compete for Engagement on National Coffee Day
On national food and beverage holidays, brands look to communicate with fans over social media to celebrate their products. On September 29, people woke up with a cup of joe while reading countless social media posts recognizing National Coffee Day. America’s two largest coffee giants, Starbucks and Dunkin’ Donuts, utilized different strategies and platforms. Coffee […]
