What Tool to Use for Measuring Social Media Marketing Performance

If you are engaged in social media marketing, it is important to measure your rate of return on investment otherwise abbreviated as ROI. So if you have decided to intensify your social media marketing strategies, you might as well gather some tools you would be using to measure how well you are performing. According to […]

Human Sentiment Analysis

Sentiment Analysis is becoming increasingly important as organizations rush to know what their customers are thinking at the exact moment it’s being shared via social media, review forums and/or message boards. How will people respond to the latest trailer? Do people like the new logo? Is the cute, adorable puppy overkill on the new packaging? […]