Case study: FBX ads result in more sales when combined with Facebook Ads API

E-commerce customers who were targeted with Facebook Exchange remarketing ads after first seeing a traditional Facebook ad generated 89 percent more in sales revenue than customers who entered the remarketing pool through non-Facebook channels, according to a study by Nanigans. In a four-month study of an online retailer that generated $1.2 million in sales revenue from 5,188 customers […]