Nike takes over the internet with #airmax

Last month, Nike took over the beautiful world of the internet. With their Nike Sportswear account, they gave huge visibility to welcome the all new Nike Air Max, the iconic sneaker that showed itself again with a new design and to celebrate the previous timeless models. First, they took their fans on a journey across […]

Only 30% of Top Brands Have Customer Service Twitter Handles

Research from social media analytics firm Simply Measured shows that “30% of the of the companies in the Interbrand 100 — which ranks businesses based on financial status, how the brand influences purchasing decisions and how strong the brand is — now have dedicated customer service handles on Twitter as a way to divert negative attention and activity away from their primary brand account.”