Makeup Artist Success Stories on Social Media

Successful social media make up artists

How can a makeup enthusiast from “small-town nowhere” go from occasionally posting videos on YouTube to becoming a makeup artist mogul? The power of social media and dedicated followers certainly helps the ascent to fame for many successful makeup artists today. Beyond admiring their beautiful looks, we can also learn a few things about how […]

Brands say: “Goodbye Facebook, Hello Instagram!”

Instagram versus Facebook! L2 and Olapic, the social marketing technology firm, performed a survey to see just how well brands are performing on social media – specifically Instagram and Facebook. The survey focused on 250 of the world’s top brands, and Facebook tops more than 2 million advertisers. One finding is that Instagram is becoming the new favorite platforms […]