Ford’s new hiring plan – social media!

At the end of July, Ford Motor Company announced their new plans for hiring – through social media. The Michigan-based automaker said it plans to increase white-collar hiring from 2,200 to 3,000 in 2013.

Only 30% of Top Brands Have Customer Service Twitter Handles

Research from social media analytics firm Simply Measured shows that “30% of the of the companies in the Interbrand 100 — which ranks businesses based on financial status, how the brand influences purchasing decisions and how strong the brand is — now have dedicated customer service handles on Twitter as a way to divert negative attention and activity away from their primary brand account.”