Is Facebook in Decline?

Facebook in the decline

You’ve probably had a few friends that would describe themselves as “Facebook addicts.” Maybe you are a “Facebook addict” yourself. But looking back at trends from 2015, it appears that the social media platform has actually been declining in actively participating users, and is feeling the pressure from other rapidly growing social apps.   According […]

Will “Facebook at Work” mode Ever Take Off?

As you are well aware, Facebook, the largest social network, offers a variety of options to its users while online. You can write on someone’s wall, send a message or chat with them via the chat interface that can be found on the lower right corner. In the same manner, you can see who is […]

Hiding your photos on Facebook doesn’t make them go away

Have you ever woken up in the morning to find unpleasant photos from the night before tagged on Facebook visible for all your friends and family to see? If no, consider yourself one of the lucky few. For all the other people out there, I come bearing some not-so-great news. They’re still circulating the infinite […]

Social Media Trends to watch in 2015

Happy New Year! What will 2015 hold for social media? Here’s what the thought leaders in the industry believe the trends to look out for are! Social media marketers will be dealing with similar problems as they’ve faced in the past, it’s still all about making the most out of marketing opportunities on social media, […]

2014’s Best Social Media Updates

The years come and go, but some social media platforms are here to stay.  While bug fixes are necessary, we’re even more thankful for the creative minds that work to keep improving social media. Below are our favorite social media updates in 2014 from Snapchat, Instagram, Twitter and Facebook:   Snapchat   1st Place: Geofilters […]

Attention marketers: make the most out of social media posts

It’s time to get creative about the ways you can reach out to people when social media imposes restrictions upon you. Here are 5 examples of how marketers are winning at social media according to Garrett Sloane from Adweek: 1. Selling on Facebook, Pinterest and Twitter A company named Zantler launched Shoppost which enables Amazon Webstore […]

5 social media trends that will change in 2015

Earlier this year Facebook  lost nearly one third of it’s users, people speculated this would be the end of its days, however, recent reporting reveals that Facebook has seen a record growth. In the third quarter of 2013 Facebook made nearly $2.96 billion in ad revenue and added nearly 100 million new users. What exactly […]

Luxury brands reluctant towards social media

When platforms such as Facebook and Twitter were first launched, many marketers leap at the opportunity to reach the masses, whereas luxury brands chose to remain niche and elite. However, with social media becoming a key player in marketing, some of these luxury brands are beginning to see the value. Chanel has been on Twitter […]

Help fight Ebola with Facebook

Facebook announced this new initiative that hopes will encourage people to donate in order to help tackle the current Ebola outbreak. You will see the message on the top of their news feed asking for donations to several organizations that are there to help with the Ebola outbreak. Some of these include Red Cross, Save […]

‘Edgar’ stops social media posts from going to waste!

It’s a known fact that most of your social media updates are only seen by a fraction of your targeted audience. This is due to a variety of different factors. The failure to reach a larger audience forces social media marketers to update more frequently, this potentially could be viewed as a annoying by your […]

Goodbye Ello: Why the Anti-Facebook will Fail

When Ello launched as an anti-Facebook, people responded with enthusiasm and the media buzzed with anticipation. But just a few months later, Ello remains in beta with interest lagging behind. With an ad-free experience as Ello’s distinguishing touch will it really be able to break into the social media world? The seven creators promise that […]

Social media genius uses eerily targeted ads to play a prank!

Have you ever gone onto Facebook and found the ads on your news feed to be a little bizarre? Asked yourself where on earth Facebook is obtaining this information? Why are they showing you that ad specifically? Just imagine Facebook ads knowing things about you that you’ve only shared with a small group of people. […]

Social Media Strategy: Hashtag-happy Industries

Sometimes, people use hashtags in a joking and superfluous manner- but they are intended to be used as a tool. Whereas Instagram and Tumblr use hashtags for identification purposes, Twitter and Facebook utilize hashtags to start conversation. With social media functioning as a two-way communications platform, a variety of industries have found hashtags as a […]

Facebook’s New Save Feature

Facebook released a long awaited feature that allows users to save posts from their news feeds to review later. The feature was added to the existing drop down arrow, which already allowed people to remove content, unfollow accounts and adjust notifications. Saved content is organized into links, places, music, TV, books or movies. Or, users can […]

Twitter and Facebook Brag about World Cup Interactions

The calm after the World Cup storm: Americans return to their preferred sports, Google’s homepage transitions back to its traditional look, and #WorldCup has finally fallen off the trending radar. Now, social media networks and analysts reflect on the record-breaking event with charts, articles and videos. Twitter scored 672 million tweets during the tournament. Twitter […]