How to measure PR, parts 4-8

  Measuring PR and earned media has always been something of a challenge in the past, but thanks to digital marketing and metrics tools, it’s easier today to find the impact of PR, even with businesses that have significant offline components. In this series on the SHIFT blog, we’re looking at 7 different ways to […]

Integrated Platform Enables Mindshare to Deliver Better Insights, Faster for Clients

A version of the following post originally appeared on the DoubleClick Advertiser Blog. Mindshare, a global media network and digital agency, recently deployed DoubleClick Digital Marketing (DDM) components to service several of their client accounts. We caught up with Danny Huynh, managing director of digital and client leadership at Mindshare, to find out more about […]