Foursquare has given a new meaning to marketing and advertising based on geolocation. Get to know how local merchants have the facility to broadcast updates!
Measuring PR and earned media has always been something of a challenge in the past, but thanks to digital marketing and metrics tools, it’s easier today to find the impact of PR, even with businesses that have significant offline components. In this series on the SHIFT blog, we’re looking at 7 different ways to […]
A version of the following post originally appeared on the DoubleClick Advertiser Blog. Mindshare, a global media network and digital agency, recently deployed DoubleClick Digital Marketing (DDM) components to service several of their client accounts. We caught up with Danny Huynh, managing director of digital and client leadership at Mindshare, to find out more about […]