Brand Fails: McDonald’s Instagram

Instagram boasts 300 million monthly active users engaging with 70 million photos per day. The platform’s popularity attracts brands from local “mom and pop” shops to the top of the Forbes 500 list. However, it’s misleading to measure social media success by the number of followers and number of likes. At first glance, McDonald’s account […]

5 social media trends that will change in 2015

Earlier this year Facebook  lost nearly one third of it’s users, people speculated this would be the end of its days, however, recent reporting reveals that Facebook has seen a record growth. In the third quarter of 2013 Facebook made nearly $2.96 billion in ad revenue and added nearly 100 million new users. What exactly […]

Luxury brands reluctant towards social media

When platforms such as Facebook and Twitter were first launched, many marketers leap at the opportunity to reach the masses, whereas luxury brands chose to remain niche and elite. However, with social media becoming a key player in marketing, some of these luxury brands are beginning to see the value. Chanel has been on Twitter […]

The Social Customer

Get to know the six different types of social customers and how to interact with them!

Engage 2013

Socialbakers is a company offering monitoring and tracking tools for analysis of social networks that are used for comparing social media stats and metrics. The company is founded 5 years ago by Jan Rezab, CEO of Socialbakers. On Thursday 11/21 was a great event organised by Socialbakers. This event Engage 2013 took place in the Manhattan Center in New York. My […]

Bleisure Travel

More and more business travelers extend their stay at their destination for leisure purposes. This new trend is Bleisure Travel.

Social Media Customer Service!

With social media adoption growing daily, so are the numbers of consumers using social media to reach out to brands when they have a problem. Whether it’s Facebook or Twitter, a complex problem, or one that can be solved in 2 minutes it’s important to be prepared.

Rebecca Minkoff: NY Fashion Week on Snapchat

Rebecca Minkoff will join a handful of brands who have used Social Media to debut their New York Fashion Week looks by debuting five to ten looks minutes before their runway show.

Shared Photo Albums on Facebook

Facebook have launched their new “Shared Photo Albums” feature, which means the days of trudging through 50 Facebook albums from 1 event are OVER!

Strategic Social CRM

Strategic Social CRM

Social CRM is becoming increasingly complex as more social media sites are born. We’ve compiled a quick checklist to help develop your Social CRM strategy.

Conversation Control: Improve Online Customer Reviews!

Improve Online Reviews

Top sites such as Yelp, TripAdvisor and Amazon all fall under a continuously growing and shifting segment of “Review Forums.” These Review Forums are extensive, and it is inarguable that they have the greatest impact on consumer purchasing.