Everyone may be on social media, but that doesn’t mean every brand should. Royal Dutch Shell, commonly referred to as Shell, shares Instagram photos that align with the companies mission of “manufacturing and supplying oil products and services that satisfy the needs of our customers.” And somehow the brand thought it was a good idea to create […]
Netflix is all over social media. Whether talking about their latest “Netflix binge” or talking specifically about a favorite Netflix show, fans create a lot of buzz about the online streaming service. While many companies would love to capitalize on brand ambassadors promoting their services, Netflix misses the chance to engage with customers on Facebook. However, where the Netflix […]
Instagram boasts 300 million monthly active users engaging with 70 million photos per day. The platform’s popularity attracts brands from local “mom and pop” shops to the top of the Forbes 500 list. However, it’s misleading to measure social media success by the number of followers and number of likes. At first glance, McDonald’s account […]
Earlier this year Facebook lost nearly one third of it’s users, people speculated this would be the end of its days, however, recent reporting reveals that Facebook has seen a record growth. In the third quarter of 2013 Facebook made nearly $2.96 billion in ad revenue and added nearly 100 million new users. What exactly […]
When platforms such as Facebook and Twitter were first launched, many marketers leap at the opportunity to reach the masses, whereas luxury brands chose to remain niche and elite. However, with social media becoming a key player in marketing, some of these luxury brands are beginning to see the value. Chanel has been on Twitter […]
Facebook announced this new initiative that hopes will encourage people to donate in order to help tackle the current Ebola outbreak. You will see the message on the top of their news feed asking for donations to several organizations that are there to help with the Ebola outbreak. Some of these include Red Cross, Save […]
Taco Bell is one of the best brands in the social networking universe. It has used the social networking platforms to amplify itself as a giant fast food chain while smothering its competition.
With social media adoption growing daily, so are the numbers of consumers using social media to reach out to brands when they have a problem. Whether it’s Facebook or Twitter, a complex problem, or one that can be solved in 2 minutes it’s important to be prepared.
We all know that the interactions with men and women on social media can greatly vary. For example, Pinterest is mostly regarded as a social platform that women use. But what about the most popular social media platform, Facebook?
J.Crew has taken the plunge and will launch it’s September Catalog on the Social Networking site – Pinterest.
Shake Shack announced their new fresh fries through Twitter last week and fans were not happy about the change.
We recently discussed how Oreo was a successful brand to reach out via Social Media. Well, Oreo is on top of its’ game still – but other brands followed in regards to the birth of the royal baby in the UK.
By KJ Mason. I found this great infographic from Social Caffeine by Lori Taylor. Check it out, social media gurus! You know your brand is underperforming on social media, but what can you do about it? So, you’ve signed up for Twitter and Facebook. Now what? You’re ready to start engaging, that’s what! Start posting […]
Research from social media analytics firm Simply Measured shows that “30% of the of the companies in the Interbrand 100 — which ranks businesses based on financial status, how the brand influences purchasing decisions and how strong the brand is — now have dedicated customer service handles on Twitter as a way to divert negative attention and activity away from their primary brand account.”