Tagged: brands

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Social Media Brand Fail: Shell Instagram

Everyone may be on social media, but that doesn’t mean every brand should. Royal Dutch Shell, commonly referred to as Shell, shares Instagram photos that align with the companies mission of “manufacturing and supplying oil products...

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Social Media Brand Fail: Netflix

Netflix is all over social media. Whether talking about their latest “Netflix binge” or talking specifically about a favorite Netflix show, fans create a lot of buzz about the online streaming service. While many...

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Brand Fails: McDonald’s Instagram

Instagram boasts 300 million monthly active users engaging with 70 million photos per day. The platform’s popularity attracts brands from local “mom and pop” shops to the top of the Forbes 500 list. However,...

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Help fight Ebola with Facebook

Facebook announced this new initiative that hopes will encourage people to donate in order to help tackle the current Ebola outbreak. You will see the message on the top of their news feed asking...

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Social Media Customer Service!

With social media adoption growing daily, so are the numbers of consumers using social media to reach out to brands when they have a problem. Whether it’s Facebook or Twitter, a complex problem, or one that can be solved in 2 minutes it’s important to be prepared.

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Facebook: “Like” Women, “Share” Men

We all know that the interactions with men and women on social media can greatly vary. For example, Pinterest is mostly regarded as a social platform that women use. But what about the most popular social media platform, Facebook?

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Only 30% of Top Brands Have Customer Service Twitter Handles

Research from social media analytics firm Simply Measured shows that “30% of the of the companies in the Interbrand 100 — which ranks businesses based on financial status, how the brand influences purchasing decisions and how strong the brand is — now have dedicated customer service handles on Twitter as a way to divert negative attention and activity away from their primary brand account.”