Brand Fails: McDonald’s Instagram

Instagram boasts 300 million monthly active users engaging with 70 million photos per day. The platform’s popularity attracts brands from local “mom and pop” shops to the top of the Forbes 500 list. However, it’s misleading to measure social media success by the number of followers and number of likes. At first glance, McDonald’s account […]

Brands say: “Goodbye Facebook, Hello Instagram!”

Instagram versus Facebook! L2 and Olapic, the social marketing technology firm, performed a survey to see just how well brands are performing on social media – specifically Instagram and Facebook. The survey focused on 250 of the world’s top brands, and Facebook tops more than 2 million advertisers. One finding is that Instagram is becoming the new favorite platforms […]