Social Media Strategy: Hashtag-happy Industries

Sometimes, people use hashtags in a joking and superfluous manner- but they are intended to be used as a tool. Whereas Instagram and Tumblr use hashtags for identification purposes, Twitter and Facebook utilize hashtags to start conversation. With social media functioning as a two-way communications platform, a variety of industries have found hashtags as a […]

Give in to hashtags – why you should be #ing?

Hashtag usage on social media

Hashtags are universally present these days in the social media sites. You get to see them on Twitter, Instagram, Pinterest, Google+, and Facebook. There was a time when ‘#’ was simply a pound sign or hash. But, with the advent of Twitter this mundane sign became an online sensation. And today, whether you are on […]