Starbucks launches “Tweet a Coffee”
Coffee giant Starbucks is launching Tweet-a-Coffee, a beta program that lets you buy a $5 gift card for friend via Twitter. The steps are simple;
- Sync your Starbucks account to Twitter here
- Link a Credit Card to your account
- Send a tweet to @tweetacoffee, including the Twitter handle of the intended recipient
- The recipient will receive your gift card and your Karma is looking good
Starbucks have also put together this video to help out with the explanation.
The first 100,00 consumers lucky enough to hold a visa card will receive a $5 gift card themselves with their first tweet-a-coffee when they link their accounts with a visa card. Adam Brotman, Chief Digital Officer at Starbucks believes that Twitter’s value lies in its mobile convenience, and its ability to connect the online and offline worlds.
“It does feed into those physical offline/online moments of serendipity,”
His vision for the new program? That customers will have chance encounters in real life, and continue that connection by gifting to each other online.
This is the first time Starbucks has launched a beta program to the public, and they are actively seeking feedback.
By G+ Author: Erin Washington.