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Is SMS Marketing useful or not? That is the question for this brand new article.

What is SMS Marketing?

“Marketing through cellphones”. First of all, SMS stands for Short Message Service. This service became popular in the early 2000s. Businesses started to collect mobile phone numbers and send off content. On average, SMS messages are read within four minutes, what makes them highly convertible.

The most important thing you need to know about SMS is the character limit. Just like Twitter limits users to 140 characters per tweet, SMS is limited to 160 characters. This character limit is a really important factor to consider. We already live in a world of “bite-sized” messaging, so most businesses will have no trouble adapting to the SMS environment when creating marketing messages.

Useful or not?

The reason why many businesses are adding SMS to their marketing strategy is quite logic. People or future customers love their phones a lot. Also more people are using cell phones and smartphones then in the past. So, yes, it is useful. Every new digital strategy can be useful for your business. You should start with it today, not tomorrow.

Not convinced yet? Think about this next fact, how much more of a presence on Google would you have today if you have launched your website earlier?

Here are few examples of SMS Marketing:

  • Send a weekly tip via SMS

Maybe you already send a weekly email newsletter to stay in front of your customers? Well, a weekly SMS tip is a great way to keep that relationship alive and well.

  • Send birthday text messages

Everyone loves getting messages on special days, also on their birthdays. This is a subtle form of marketing but very effective.


Marketing is really about staying in front of your customer and building a relationship. Your goal is to keep your relationship alive so your sales messaging will have greater impact when you do deliver it.

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