“Resonate” is the new key to Twitter success

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What is the new key to success on Twitter?

Just remember the acronym Resonate.

Great content on Twitter is Relevant, Engaging, Succinct, Observant, Narrative, Accessible, Targeted and Electric.

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Relevant

Great content touches on the interests, the needs, and the pain points of your audience.

Engaging

Draw your audience in by speaking their language and using a friendly tone.

Succinct

Keep your content right and tight: cut out any fluff and unnecessary details.

Observant

Keep up with the current events that affect your target audience, and weave those observations into your content.

Narrative

Offer your audience a good story, well told, and they’ll never forget you.

Accessible

Make most of your content freely accessible through your blog and social media channels to amp up your SEO.

Targeted

Get a clear picture of who is in your target audience and focus all your content around that person’s needs and expectations.

Electric

Ho-hum content generates ho-hum results; make your content buzz with colorful language and a lively, conversational tone.

 

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