Instagram Update: Money and Metrics
Today, Instagram released a new update in the App Store with seemingly a focus on design edits. Of course, fans are taking to social media to react to the new logo and format. Major changes include a transition from the traditional camera logo to a new rainbow version. Additionally, the interface removes the blue Instagram logo bar in trade of an emphasis on white space. But were these edits worthy of a new update? Or are they just distracting fans from other changes?
A photo posted by Cosmopolitan (@cosmopolitan) on
Social media advertising has proved to interest businesses: from start ups to major brands. And these updates seem to facilitate in collecting more data from the newsfeed. The new update shows exactly one photo per scroll, earning more attention per photo… or ad. It also allows for more accurate impression count and time spent per photo. If social media platforms want to increase their CPC (cost per click) they need to back up it up with valuable data.
Another change that makes these Instagram updates seem more advertising-friendly is the push for direct message. Rather than tagging people in posts, Instagram prompts people to send as a direct message. Perhaps Instagram will offer advertising within people’s direct messages, for a more tailored (but intrusive) ad experience.
In the description for the app update, Instagram writes:
What’s New in Version 8.0
We have a new look! Our updated icon stays true to the camera and rainbow. The simpler app design puts the focus on your posts and keeps your features in the same place.
Is there more to the Instagram update than meets the eye? Is this update purely for design edits and User Experience, or is it enhancing the social media app as an advertising platform? Share your thoughts in the comments below.