Pinterest Popularity Surge

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By KJ Mason.

According to a recent study by PEW, users are using Pinterest just as much as Twitter.

Twitter attracted 16% of social media users, followed by 15% on Pinterest in 2012.

PEW’s report states, “Those under 50, and especially those 18-29, are the most likely to use Twitter.  Urban-dwellers are significantly more likely than both suburban and rural residents to be on Twitter.”

Pinterest, the online pinboard, has attracted 15% of internet users to its virtual scrapbooking.  Whites, young people, the well-educated, those with higher income, and women are particularly likely to use the site.  Pinterest is equally popular among those 18-29 and 30-49 (19%).  Women are about five times as likely to be on the site as men, the largest difference in gender of any site featured in this report.

Unlike other networks, Pinterest is equally popular with different age demographics;  and it also yields the largest difference in gender than any other of it social counterparts.

To note, although Pinterest is catching up in popularity, the percentage of Internet users on Twitter doubled in the past two years. Facebook still remains the most popular social platform.

 

 

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