This week, social media site Pinterest has announced their upcoming new redesign. This is a new look with bigger pictures and more discovery features that it first began testing back in January, with the proviso that if it proved popular it would roll it out more widely. Pinterest said it would be turning it on for everyone, with invites to all appearing soon.
Some of those new features include the ability for users to explore pins on someone’s board without leaving the page they are visiting, as well as more links to related pins to those you’ve already pinned. This will come by way of discovery tabs alongside the main pictures. Users will be given pinning recommendations based on what other people are pinning similar to what you are flagging on your own board.
Pinterest has a challenge ahead of it. As it evolves into the next stage of its life — specifically as a revenue-generating business — it will have to add more bells and whistles, which may include more forms of commerce, or ads or something else altogether. The opportunity there is obvious — one that $338 million in venture backing clearly also sees — but so is the fact that putting all that into Pinterest could take away the clean-yet-massively-full-of-information feel that Pinterest has today. Indeed, it’s telling that lead product designer Jason Wilson writes in the blog post that the basic idea is to “make things simpler and cleaner, without requiring you to learn anything new.”
Other changes, he notes, are bigger pins, better ways of navigating back through your browsing in case you start to feel lost or to engrossed in checking out other people’s boards. “Now, when you scroll through pins and click on something that interests you, the back button lands you right back where you were no matter how far you’ve gone,” he writes. This may also be something that brands and those who are trying to attract people to their landing pages as much as their individual pins may have requested.
Pinterest’s blog goes on to describe their new design: “We added a few new things to the close-up view of pins to help you discover things you love that you might not have known about otherwise, including:
– Pins from the same board: You can explore the entire board without leaving the page you’re on.
– Pins from the same source: Here you’ll find other things pinned from the same website.
Their lead product designer, Jason Wilson, goes on to add that :
“We also responded to some feedback from pinners who told us they hated losing their place while browsing. Now, when you scroll through pins and click on something that interests you, the back button lands you right back where you were no matter how far you’ve gone.
Finally, we rebuilt the foundation on which the website is built. This makes Pinterest more reliable for you and easier to improve for us.”
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