It’s a common knowledge that Pinterest skews heavily towards female usage. The popular site was launched in March 2010, making it 3 years old. It has over 70 million users, and out of this 80% are female. The percentages of men that use Pinterest in the US are around 5%. The question that remains is why? When the ratio is fairly even on Facebook and even on Twitter, the difference isn’t monumental, then why is that the data for Pinterest so skewed?
According to a study done by The Social Habit, the most obvious reason is because women tend to use Pinterest as a platform for forming a wish list or find inspiration for things that they may or may not buy, whereas men use it specifically to things that they plan on purchasing at a later date or for things that they already own. The intent to buy is much higher for male users than it is for female users.
In a survey that Gage conducted of its male employees about why they don’t use Pinterest the answers ranged from the design of the website being feminine to not understanding the website. The most common reason was that the activities on Pinterest were seen as a duplication of efforts. When you can find images on Google and curate pictures on Facebook, most men don’t particularly see the need to use Pinterest.
Danny Rubin, managing editor of News To Live By, blogged his deduction that Pinterest isn’t popular among men because men just aren’t interesting in “scrap-booking.” According to him, men are just as interested in the fun and quirky things that can be found on the interest, but they enjoy the moment and move on rather than putting in the effort to share.
However, men do still have their influence. In a study done by ZoomSphere, 10 out of the top 45 Pinterest users are male. The social networking site is still new, so who knows, more men might just join the Pinterest craze!
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By G+ Author: Erin Washington.