Business is a major driver of socio-economic impact, and socio-economic impact is a major predictor of business success, especially in the long term. As a result, companies are increasingly interested in measuring their sustainability influence for a variety of reasons, ranging from reducing cost and risk to creating and capturing new opportunities. So are corporates doing a good job of managing their effects and how are they measuring itOne global brand that has effectively addressed the way it measures its ‘green’ results is Caesars Entertainment which has just released its 2011-2012 sustainability report in accordance with the Global Reporting Initiative specifications, earmarking its progress. During the past 18 months, Caesars’s comprehensive sustainability strategy, “CodeGreen,” has effectively addressed the way this brand provides tangible, low-carbon solutions to reduce water, energy and waste consumption at all its resorts.Caesars is one of the world’s most geographically diversified casino-entertainment companies. It has grown through development of new resorts, expansions and acquisitions, and now operates casinos on four continents. Caesar’s is committed to environmental sustainability and energy conservation, recognising the importance of being a responsible steward of the environment. The company believes that the problems facing the planet demand real action today, which is why CodeGreen is important to this organisation. It enhances the first-class experience of Caesars Entertainment guests, creating healthier, cleaner communities around the world. More than 200 Caesars Entertainment employees have completed Caesars’ CodeGreen Meetings & Events Certification training program. The company works with multiple environmental organisations and government agencies in developing and implementing its CodeGreen strategy.This innovative approach has earned Caesar’s more than 50 prestigious awards and certifications including the Silver IMEX/Green Meetings Industry Council award and Travelife Gold Certifications for three of its U.S. properties in 2012. The company’s efforts to align its business practices with charitable giving and employee volunteerism have expanded its ability to address social issues such as safe access to clean water and hygiene products.Caesars shows that companies can achieve sustainable growth in a resource-constrained world and reap benefits from engaging in the green race. Business success is inseparable from the initiatives to use fewer resources and generate less waste. Collaboration is also essential, as today’s global challenges affect us all, and are far too complex for any one organisation or sector to solve alone. The work that businesses do is an important part of the solution.Photo Credit: Wikimedia Commons
