Lessons from the Obama Campaign – Re-thinking Opinion Research

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I dislike politics; probably not least because I worked in political direct mail for a half-dozen years after graduating from college. Some people take to it and some don’t. I was a don’t. But whatever your political opinions or however sanguinary or pessimistic your view of American politics, there’s no doubt that Presidential elections represent fascinating case-studies in persuasion, media-buying, PR, and, these days, analysis. The recent election was particularly interesting because the two camps (and numerous media outlets) were unusually varied in their predictions of the outcome leading up to the election. What’s more, those predictions appeared to have…

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