Klout: How Influential Are You On Social Media

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Klout is a website (and mobile app!) that measures your influence score on social media through social media analytics. Your social media influence is based on a number varying from 1 – 100. To give you an example: president Obama has a Klout score of 99.

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Social media platforms that are linked to Klout to measure your influence, are: Twitter, Facebook, Google+, LinkedIn, Foursquare, Wikipedia and Instagram. Also YouTube, Flickr, Blogger, Tumblr, Last.fm, WordPress and Bing can be added to your Klout account, but these accounts don’t influence your Klout score.

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The fun part about Klout is that you get rewarded for being influential on social media. Based on your Klout score, geographic location and interests, you’ll receive Perks. Perks give you free products or services by brands trying to promote their products/services to social media influencers.


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Klout sounds really interesting, and it is! Now there’s also Klout For Business, so no more excuses to stay away from Klout whether you’re an individual or business!



We use more than 400 signals from eight different networks to update your Klout Score every day*. Below is detailed description of how a Klout Score is determined.The majority of the signals used to calculate the Klout Score are derived from combinations of attributes, such as the ratio of reactions you generate compared to the amount of content you share. For example, generating 100 retweets from 10 tweets will contribute more to your Score than generating 100 retweets from 1,000 tweets. We also consider factors such as how selective the people who interact with your content are. The more a person likes and retweets in a given day, the less each of those individual interactions

contributes to another person’s Score. Additionally, we value the engagement you drive from unique individuals. One-hundred retweets from 100 different people contribute more to your Score than do 100 retweets from a single person.We know how important it is to maintain the integrity of the Klout Score, so we closely monitor activity across the signals we measure for inauthentic behaviors—spambots and the like. The Score will continue to evolve and improve as we add more networks and more signals.

* More than 12 billion signals measured every day

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