Measuring PR and earned media has always been something of a challenge in the past, but thanks to digital marketing and metrics tools, it’s easier today to find the impact of PR, even with businesses that have significant offline components. In this series on the SHIFT blog, we’re looking at 7 different ways to see how PR is improving the performance of your digital marketing and sales programs for organizations of all kinds. Take a look at the whole series, just finished today:
- Sales/business goals
- Marketing metrics
- Social media
- Search marketing
- Paid advertising
- Primary research
- Standard media metrics
- Analysis and conclusion
Be sure to subscribe to the SHIFT newsletter for roundups of all the blog posts there.
