So what is this Google Plus Custom URL that everyone is talking about? Basically, Google+ custom URL is a new ‘face lift’ for the old and long Google URL and are short, easy to remember web addresses that link you directly to your Google Plus profile or page. This feature is being offered to the verified and pre-approved Google+ customers to access the Google+ pages easily and allow users more flexibility because shorter the URL, the easier it is to remember and to find on the web.
According to Google, Google Plus custom URLs are the short and easy way to remember web addresses for Google+ profiles and pages and this will make it easier for you to connect with others, as well as promote your content. Any Google Plus user will be entitled to a custom URL if the user has: at least 10 followers, an account that is at least 1 month old and has a profile picture for the account.
Now the question is that, do you actually need to activate the custom URL offered? I will say that you need not accept this offer of Google if you are not sure that you are certainly going to use your Google Plus account for a very long time or the URL offered to you contains the name of a city you think you might not always be located in and if you are happy with the existing old long string of numbers in your URL (it doesn’t truly bother you).
Mike Blumenthal, the Founding Partner at GetFiveStars, pointed out recently, “It really should be called a ‘custom’ URL. It’s not like you can actually customize it. A custom suit isn’t one that the tailor says fits you, but it’s the only one in the shop, and if you don’t like it you can just take a hike.”