Growing Social Media is scouring the internet for the TOP social media gurus – those few that rule social networks, connect with others, keep active, and help others! What truly makes these people the lead players in the social media game?
Will you be selected as one of our TOP 10?
Check out our Shortlists of nominees!
Social media refers to the means of interaction among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. Andreas Kaplan and Michael Haenlein define social media as:
“a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.”
Our Golden Social Guru’s are chosen based on their impact in 4 major categories;
Our guru’s must have extensive influence in at least one major social network. These can be Facebook, Twitter, Pinterest, LinkedIn, Instagram or Google Plus.
The amount of real customer engagement their posts yield. These can be likes, regrams, comments, retweets, favorites, repins, plus ones etc. True engagement is the holy grail of social media marketing!
As the adoption rate increases and usage trends appear, our Guru’s must be on trend and know what’s happening when it’s happening, even before it happens! They must lead the way in social media growth to be considered a Golden Social Guru!
Subject Matter Expert
Subject Matter Experts have been a staple in business for a very long time. As the social media industry sees unprecedented growth and user base segmentation the need for social media subject matter experts is growing. Gold Social Guru’s need to be subject matter experts in their field.