Give in to hashtags – why you should be #ing?

Hashtag usage on social media

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Hashtags are universally present these days in the social media sites. You get to see them on Twitter, Instagram, Pinterest, Google+, and Facebook. There was a time when ‘#’ was simply a pound sign or hash. But, with the advent of Twitter this mundane sign became an online sensation. And today, whether you are on Twitter, Pinterest, Google+, Instagram, YouTube or Facebook, you simply cannot escape the all-inclusive existence of the #hashtag.

To the social media beginner, hashtags might seem perplexing, irritating and pointless at the first glance. But, if you understand their purpose and learn how to use them, hashtags are a powerful tool to help you engage your audience and surge your brand awareness. The hashtag’s extensive use initially started with Twitter but soon became popular in all other social media platforms.

The 500-person RadiumOne study illustrated that there are 75% of people on social media using hashtags, 70% of affirmative respondents were women, and 44% were middle-aged. According to a recent mobile hashtag survey by RadiumOne, 58 percent of respondents said that they use hashtags on a regular basis, and 70 percent of the hashtag users are doing so from their mobile device. These simple statistics are enough to prove that hashtags have certainly become conventional.

To create a hashtag, all you need to do is include ‘#’ and an applicable keyword or phrase. You can introduce hashtags anywhere in your posts may be in the middle or at the start or end.  Many prefer to weave the posts with hashtags and some like to insert them at the start or end. All that is needed is that the # should remain relevant.

The main way to create an effective brand-specific hashtag is to make sure that there is no one else using the same hashtag. Once you have chosen a # that suits you and your business or personality, you can use it everywhere, and it will become one and the same with you or your business/brand.

One thing is sure that irrespective of origin, or how you may feel about hashtags, they will not be going away any time soon.

By G+ Author: Erin Washington.

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