According to Ad Age (off-the-record talks) Facebook will start beta testing timeline for brand pages as soon as 2/29. It will probably be announced at their invitation-only marketing conference in New York City at the end of the month.
It’s a big step forward from the current Facebook Pages: at the moment users don’t spend that much time on them and mostly visit the pages once.
Ever since Timeline debuted at the f8 conference, marketers have been waiting to use them for businesses as well. At this moment, brands are required to use Facebook pages instead of profiles.
But not all companies are equally excited about the pending introduction, as the change could also affect existing page tab apps. A lot of companies have been building and marketing those over the years, and a change could devalue their investments significantly.
We’ll know more at the end of the month and keep you updated.