Category: Twitter

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Twitter Lingo with Mashable

On Twitter, you only have 140 characters. You better use them wisely! In case you are not literate in the social media language of Twitter, Mashable has you covered!

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8 Common (but totally fixable) Small Business Social Media Missteps

“Social Media” is constantly changing and transforming how businesses are promoted, and it’s here to stay. Some businesses manage to leverage huge brand reach while others fail to reap the rewards promised by social media. Here are 8 Common Social Media mistakes and solutions to help you capitalize on the potential of social media.

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Twitter Tunnel: An LED interaction for #hopesforchange

What do you hope for in the world? Head over to Benevolent Society to share!   According to an article from PSFK – In conjunction with Benevolent Society, Designworks created an interactive light installation that launched at Vivid...

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Hollywood Integrates Social Media: Bladimiar Norman’s #BullyMovie Campaign

Initially released for a limited audience on March 30, 2012 the documentary, Bully, was slapped with an R-rating for strong language by the Motion Picture Association of America (MPAA). According to a Mashable article, the appeal was denied, effectively blocking the film’s opportunity to reach its true audience of middle and high schoolers. Filmmaker Lee Hirsch says he was devastated at the possibility that his film couldn’t have the impact he hoped it would. Hirsh felt it was a lost cause. It was, at least, until a massive multi-platform campaign to bring awareness to the movie was launched by myriad sources, with Twitter entering as a main theater of activity.

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Only 30% of Top Brands Have Customer Service Twitter Handles

Research from social media analytics firm Simply Measured shows that “30% of the of the companies in the Interbrand 100 — which ranks businesses based on financial status, how the brand influences purchasing decisions and how strong the brand is — now have dedicated customer service handles on Twitter as a way to divert negative attention and activity away from their primary brand account.”

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Why authors should embrace Twitter

Mohsin Hamid was recently branded a “monster” for retweeting favourable reviews, but authors should learn to use Twitter to promote themselves, argues Matt Haig. Check out the original source here.

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The Correlation between Tweets and TV Programs

U.S. TV viewers are taking to Twitter to talk about TV, and the digital chatter is building steam. According to SocialGuide, 32 million unique people in the U.S. Tweeted about TV in 2012. That’s quite the confab, but what does it all really mean for the TV industry? Should networks and advertisers be paying attention? Early research on the subject from Nielsen and SocialGuide says yes.

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Google Reader petition hits 100,000 signatures

The campaign to save the popular aggregator Google Reader is gaining force, with 100,000 people putting their names to on online petition in a bid to stop Google withdrawing the service. Check out the...

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Twitter study: Women tweet more but men complain more

Women tweet more but men are bigger complainers, according to a new study of Twitter use. Women on Twitter talk more about personal matters, television programmes and work, the study found, while men are most likely...