On Twitter, you only have 140 characters. You better use them wisely! In case you are not literate in the social media language of Twitter, Mashable has you covered!
“Social Media” is constantly changing and transforming how businesses are promoted, and it’s here to stay. Some businesses manage to leverage huge brand reach while others fail to reap the rewards promised by social media. Here are 8 Common Social Media mistakes and solutions to help you capitalize on the potential of social media.
What do you hope for in the world? Head over to Benevolent Society to share! According to an article from PSFK – In conjunction with Benevolent Society, Designworks created an interactive light installation that launched at Vivid...
According to data released this week by Internet analytics firm GlobalWebIndex, Google Plus is racking up large numbers of new users and continues to outpace Twitter as the world’s number two social network, behind perennial titan Facebook.
Initially released for a limited audience on March 30, 2012 the documentary, Bully, was slapped with an R-rating for strong language by the Motion Picture Association of America (MPAA). According to a Mashable article, the appeal was denied, effectively blocking the film’s opportunity to reach its true audience of middle and high schoolers. Filmmaker Lee Hirsch says he was devastated at the possibility that his film couldn’t have the impact he hoped it would. Hirsh felt it was a lost cause. It was, at least, until a massive multi-platform campaign to bring awareness to the movie was launched by myriad sources, with Twitter entering as a main theater of activity.
The official website and Twitter account of North Korea have been targeted by hackers, with the usual stream of platitudes to Kim Jong-un and threats to the US replaced with attacks on the regime....
Research from social media analytics firm Simply Measured shows that “30% of the of the companies in the Interbrand 100 — which ranks businesses based on financial status, how the brand influences purchasing decisions and how strong the brand is — now have dedicated customer service handles on Twitter as a way to divert negative attention and activity away from their primary brand account.”
U.S. TV viewers are taking to Twitter to talk about TV, and the digital chatter is building steam. According to SocialGuide, 32 million unique people in the U.S. Tweeted about TV in 2012. That’s quite the confab, but what does it all really mean for the TV industry? Should networks and advertisers be paying attention? Early research on the subject from Nielsen and SocialGuide says yes.
Women tweet more but men are bigger complainers, according to a new study of Twitter use. Women on Twitter talk more about personal matters, television programmes and work, the study found, while men are most likely...