Brands say: “Goodbye Facebook, Hello Instagram!”

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Instagram versus Facebook! L2 and Olapic, the social marketing technology firm, performed a survey to see just how well brands are performing on social media – specifically Instagram and Facebook. The survey focused on 250 of the world’s top brands, and Facebook tops more than 2 million advertisers. One finding is that Instagram is becoming the new favorite platforms […]

Which Instagram filters get more “Likes”?

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Even though #nofilter might be a hashtag of choice on Instagram, more people than ever are adding effects to the photos they post on social media. And now there’s a scientifically proven reason why. A collaborative study from Yahoo Labs and Georgia Tech found that adding a filter makes more people engage with your photo, […]