Why College Campuses are Yapping about the app Yik Yak

Screen shot 2014 09 29 at 12.43.05 PM

Yik Yak combines the most popular social media and app features on one platform: people share short, anonymous posts –which can receive an upvote or downvote– on location-specific feeds. However, while components may remind people of popular sites from Twitter to Reddit, Yik Yak distinguishes itself by targeting college campuses. While yaks typically share jokes, the app […]

Starbucks and Dunkin’ Donuts Compete for Engagement on National Coffee Day

coffee and phone

On national food and beverage holidays, brands look to communicate with fans over social media to celebrate their products. On September 29, people woke up with a cup of joe while reading countless social media posts recognizing National Coffee Day. America’s two largest coffee giants, Starbucks and Dunkin’ Donuts, utilized different strategies and platforms. Coffee […]