More Ways to Add Google+ Sign-In to your Apps and Sites

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With Google+ Sign-In, users can sign in to your Android, iOS and web apps using their existing Google credentials, and bring along their Google+ info for an upgraded experience. We already provide APKs and APIs that you can build directly into your apps. And today we’re adding even more integration options. Hundreds of thousands of […]

Playing to Inspire, Engage and Create Change: Eco-Gamification

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By 2015, more than 50 per cent of organisations that manage social innovation processes will gamify those processes, says Gartner, Inc, a leading information technology research and advisory company. Gamification is the concept of taking the ideas behind good games design and its mechanics, and applying them to non-gaming environments. It uses the principles that […]

Only 30% of Top Brands Have Customer Service Twitter Handles

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Research from social media analytics firm Simply Measured shows that “30% of the of the companies in the Interbrand 100 — which ranks businesses based on financial status, how the brand influences purchasing decisions and how strong the brand is — now have dedicated customer service handles on Twitter as a way to divert negative attention and activity away from their primary brand account.”