Do We Need Just Another Chat App No, We Need MessageMe

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Yes, I am going to tell you about another messaging app that you need to download, and you are going to roll your eyes why are you even reading on The fact is that MessageMe, yes, another chat appis my favorite app of 2013 by a huge margin. The world of third party messaging apps is […]

Re-Thinking Your Survey Research – Asking the Right Questions

rethinking your survey research asking the right questions sotn 0

In this first part of a series on doing measurement that matters, I’ve been focusing on one of my main themes this year to Semphonic’s clients – that it’s time to fundamentally re-think Voice of Customer and customer research programs. I started the series with a look at how the 2012 Obama campaign broke from […]