Facebook Fellowship Program

They hail from all over the world, are studying at universities across the United States and come from different walks of life. But this school year, five doctorate students are attempting to optimize users’ social media experiences online during the first ever Facebook Fellowship Program. Last January, Facebook announced the first ever fellowship program, opening […]

Popular Facebook Users Can Now Have Verified Accounts

Starting today, Facebook will allow famous users with a large following to have their accounts verified. They can choose to display a preferred nickname instead of their actual name. Only the more popular users (think Lady Gaga) with plenty of followers can have their accounts verified, and we don’t expect this to become mainstream in […]

Dashboards, Advanced Segments, And Custom Reports For Your Business Needs

We’ve heard you loud and clear that getting started on Google Analytics can be challenging. It’s such a robust tool with a variety of reports, filters, and customizations that for a new user it can be overwhelming to figure out where to look first for the data and insights that will enable you to make […]

Lessons from the Obama Campaign – Re-thinking Opinion Research

I dislike politics; probably not least because I worked in political direct mail for a half-dozen years after graduating from college. Some people take to it and some don’t. I was a don’t. But whatever your political opinions or however sanguinary or pessimistic your view of American politics, there’s no doubt that Presidential elections represent […]

Meeting at the Adobe Summit

I’ve got several weeks of travel coming up – on a plane as I write this – including a somewhat abbreviated stay at the Adobe Summit. If you’re going to be at the Summit and would like to setup a meeting, just drop me a line. On a totally non-business note, I took a rare […]