A new infographic released by Pinbooster has compiled some of the most compelling numbers on one of the most powerful demographics on the network, women — who currently make up 80% of all Pinterest Users. Yes, 80%!
“Because Pinterest is such a visual, search-focused, aspirational network, it’s so much better for eCommerce than any other platform,” explained Pinbooster CEO Dave Weinberg. “And because it is aspirational, users are coming on and finding all these things they love in these different categories because they’re hoping eventually they’ll have the opportunity to try, build, or buy them themselves.”
Why are these stats important? According to SocialFresh:
With 41% of all eCommerce sharing coming from Pinterest, there’s not just conversation happening, but real decisions and purchases. For brands in the fashion, beauty, food or home furnishings categories there is a significant opportunity to use this visual storytelling strategy to find new audiences.
Check out the infographic by Pinbooster!