feature image

Brand Fails: McDonald’s Instagram

Instagram boasts 300 million monthly active users engaging with 70 million photos per day. The platform’s popularity attracts brands from local “mom and pop” shops to the top of the Forbes 500 list. However, it’s misleading to measure social media success by the number of followers and number of likes. At first glance, McDonald’s ... read more

teens using snapchat

Snapchat Infographic: 2015 and 2016 Social Media Fun Facts

Last year’s fasting growing social network keeps getting bigger. Since its beginnings four ... read more

Parents on social media

Facebook Facts 2015: Parents on Social Media

In 2004, Mark Zuckerberg created theFacebook for fellow Harvard University students to ... read more


Luxury brands reluctant towards social media

When platforms such as Facebook and Twitter were first launched, many marketers leap at the opportunity to reach the masses, whereas luxury brands chose to remain niche and elite. However, with social media becoming a key player in marketing, some of these luxury brands are beginning to see the value. Chanel has been on ... read more


‘Edgar’ stops social media posts from going to waste!

It’s a known fact that most of your social media updates are only seen by a fraction of your ... read more


What Tool to Use for Measuring Social Media Marketing Performance

If you are engaged in social media marketing, it is important to measure your rate of return on ... read more

The best Social Media Tools

7 Social Media Tools Recommended by the pros

Social media is a goldmine for marketers and every effort should be expended to ensure that its potential is being realized. In order to achieve that, there are several social media tools recommended by experts to enhance your social media marketing. Here are 7 best tools to use: 1. SocialBakers Socialbakers helps you get useful ... read more

Ways to increase fan page engagement

5 Proven Ways to increase fan page engagement with Facebook games

Have you ever thought of increasing your fan page participation and wondered how to do it? Social ... read more

social media marketing

Why You Shouldn’t Buy Followers On Social Networks

Social networking sites are at their best apparently for business endeavors; a worldwide forum for ... read more